Africa is experiencing rapid industrialization in all sectors and the automotive industry is no exception. The modernization is sweeping across all African states which require injection of capital, machinery, automotive mechanical goods, spare parts, and vehicle accessories. This is what the Auto Expo Africa is all about. It is a platform where manufacturers enter the market and get to display their products. On the other hand, other players in the market get a chance to view the products that the manufacturers have.
Auto Expo Nairobi 2013
Image source: ymlp.com
The Auto Expo Africa has been around for more than 15 years and has been chosen by manufacturers from all around the world. It has evolved to be one of the largest automobile, spare parts and accessories exhibition platform in the East African region. There are many parts displayed during this expo as a marketing strategy and a general awareness campaign.
Spare Parts
Since the automobile industry is growing by bounds, there is great need of spare parts and accessories. For this reason, the auto expo Africa is the best place to display the new and improved spare parts. There are many manufacturers of spare parts from different major vehicle manufacturing brands as well as independent brands. People interested in spare parts are given a chance to experience and inspect the new arrivals and buy if possible.
Dar eS Salaam AutoExpo is organised by ExpoGroup and other partners
Image source: http://www.zoomtanzania.com
Accessories
Vehicles need accessories. There are many accessories displayed in one of the best expos in East Africa. In all the events that have already happened, there have been entries from major accessory companies interested in introducing their products or simply expanding their market. There are many stands in the expo that provide a chance for interested parties to display their products and sell them to interested visitors.
Vehicle exhibition
In addition to spare parts and accessories, there is a display of new model vehicles entering the African market. The previous events have seen a lot of vehicles exhibited at the show corner where visitors get a chance to inspect and learn what’s new.
The Auto Expo Africa Kenya event was one of the most successful events so far. This is because it had exhibitors from more than 22 countries and visitors from all over the world. In addition to the many exhibitors, the event records about 7000 visitors.
This is similar to East Africa’s Expo on many counts
Image source: 3d-car-shows.com
In Kenya, the event is supported by major organizations to make it a success. During the last event, there were promises of outsourcing more opportunities for the buyers from major suppliers. The categories presented at the expo include lubricants, battery oil, tires, spare parts and accessories. Expo worldwide is the force behind the event and it ensures that everything is running smoothly from the exhibitions to the organization of the events.
